HENING YUDHI S (2010) ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO INDOMARET. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh variabel kualitas pelayanan yang terdiri dari, Reliability, Responsiveness, Assurance, Empathy, Tangibles terhadap kepuasan pelanggan pada Toko Indomaret. Obyek penelitian ini adalah konsumen di wilayah Kecamatan Wirobrajan yang pernah berbelanja di Toko Indomaret. Teknik pengambilan sampel menggunakan metode non probability sampling khususnya convenience sampling dan purposive sampling. Hasil penelitian ini menyatakan bahwa.

Dosen Pembimbing: Dr. Siti Dyah Handayani, S.E, MM. | NIDN0531056801
Item Type: Thesis (S1)
Uncontrolled Keywords: RELIABILITY, RESPONSIVENESS, ASSURANCE, EMPATHY, TANGIBLES.
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 27 Jun 2022 09:02
Last Modified: 27 Jun 2022 09:02
URI: https://etd.umy.ac.id/id/eprint/11893

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