PENGARUH MARKETING SYARIAH, KEPUASAN NASABAH, CITRA KOPERASI, RELIGIUSITAS, KUALITAS PELAYANAN DAN BEBAN PEMBIAYAAN TERHADAP LOYALITAS NASABAH (STUDI EMPIRIS PADA KOPERASI SYARIAH DI KABUPATEN SLEMAN)

Aleti Nindya Pratiwi (2020) PENGARUH MARKETING SYARIAH, KEPUASAN NASABAH, CITRA KOPERASI, RELIGIUSITAS, KUALITAS PELAYANAN DAN BEBAN PEMBIAYAAN TERHADAP LOYALITAS NASABAH (STUDI EMPIRIS PADA KOPERASI SYARIAH DI KABUPATEN SLEMAN). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

This research has purpose on analyzing "The Effect of Marketing Syariah, Customer
Satisfaction, Corporate Image, Religiusity, Service Quality, and Financing Cost on
Customer Loyalty". The subjects in this study were customers in Sharia Cooperatives in
Sleman District. The number of samples in this study were 44 respondents who were
selected using the purposive sampling method. The type of data used in this study is
primary data. Based on the results of the study indicate that Customer Satisfaction and
Financing Costs affect customer loyalty, and the image of cooperatives, Religiosity,
Service Quality, and Sharia Marketing does not affect customer loyalty

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 13 Oct 2021 02:36
Last Modified: 28 Oct 2021 03:15
URI: https://etd.umy.ac.id/id/eprint/1246

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