RIYANTI ARDITA WIBISONO (2016) PERILAKU KONSUMEN WARUNG MAKAN SATE “SIDO MAMPIR PAK MAR” DI DESA SERANG, KECAMATAN CIKARANG SELATAN, KABUPATEN BEKASI. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

*4 PERILAKU KONSUMEN WARUNG MAKAN SATE “SIDO MAMPIR PAK MAR” DI DESA SERANG, KECAMATAN CIKARANG SELATAN, KABUPATEN BEKASI. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi perilaku konsumen warung makan sate“ Sido Mampir”. Penentuan responden dilakukan dengan teknik accidental sampling. Hasil dari penelitian ini adalah persepsi konsumen terhadap faktor- faktor perilaku meliputi persepsi konsumen meliputi produk, harga, tempat menyimpulkan kondisi jalan sangat bagus, lokasi sangat terjangkau, sangat nyaman, sarana dan prasarana, proses pelayanan, life style, kebersihan dan promosi. Perilaku konsumen meliputi frekuensi pembelian tertinggi di warung makan sate“ Sido Mampir” adalah 4-7 kali perbulan dengan cara pembelian datang langsung dan makan sateditempat. Berdasarkan analisis rangksperman persepsi (produk, harga, promosi, tempat, proses pelayanan, sarana dan prasarana, life stlye, serta kebersihan) tidak memiliki korelasi atau hubungan terhadap perilaku konsumen ( pembelian).
Kata kunci : Persepsi Konsumen, Perilaku Konsumen, Hubungan Persepsi Dengan Perilaku Konsumen

This research aims to figure out the factors influencing consumers behaviour at “Sido Mampir Pak Mar” Food Stall. Respondents are chosen by accidental sampling technique. The result of this research is consumers perception toward behaviour factors including product, price, and place; described by good street condition, reachabled location, good facilities, service process, life style, cleanliness, and promotion. Consumers behaviour consist of the highest purchase frequency at “Sido Mampir Pak Mar” Food Stall which is 4-7 times per month by direct purchase and eating. According to the analysis of rangksperman perception (product, price, promotion, place, service process, facilities, life style, and cleanliness), they do not have correlation toward consumers behaviour (purchase).
Keywords: consumers perception, consumers behaviour, relation between perception and consumers behaviour

Dosen Pembimbing: DR. ARIS SLAMET WIDODO, S.P., M.SC.SUTRISNO, S.P., M.P. | NIDN525017701
Item Type: Thesis (S1)
Uncontrolled Keywords: *4 PERSEPSI KONSUMEN, PERILAKU KONSUMEN, HUBUNGAN PERSEPSI DENGAN PERILAKU KONSUMEN CONSUMERS PERCEPTION, CONSUMERS BEHAVIOUR, RELATION BETWEEN PERCEPTION AND CONSUMERS BEHAVIOU
Divisions: Fakultas Pertanian > S1 Agribisnis
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 22 Feb 2022 06:40
Last Modified: 22 Feb 2022 06:40
URI: https://etd.umy.ac.id/id/eprint/20454

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