VALUE RELEVANCE BIAYA IKLAN DAN PROMOSI DAN PENGARUHNYA TERHADAP PROFITABILITAS DAN NILAI PERUSAHAAN

The purpose of this sludy is to investigale the impact of advertising expenditure to vahte relevance, profitability, and firm value. Value relevance were measured on the impacl of earning to share price as the price models concept that is derived from Feltham and Ohlson model (1995) as the vahle relevance measurement. Sample of this study were taken by purposive sampling and get 72 listed companies at Indonesian Stock Exchange, 2003-2006. Result of this study indicated that all of the research hypothesis are supported, and its mean there is positive significant impact of advertising expenditure to value relevance, profitability, andfirm value.