HERI SULISTIYONO (2009) PENGARUH LOKASI, LAYOUT DAN ATMOSFER RITEL PADA RESPON EMOSIONAL DAN PERILAKU (STUDI PADA KONSUMEN DI SUPERMARKET GIANT YOGYAKARTA). S2 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (228kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (114kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (319kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (171kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (470kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (29kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Download (35kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Repository staff only
Download (83kB)

Abstract

This research aim to analyses what is location, layout and retail atmosphere have an effect on by partial at emotional response of Giant Supermarket consumer in Yogyakarta and analyses emotional re.sponse represent vartabIe which is influence mediating location, layout, and retail atmosphere to Gicrnt Supermarket consumer behavior in Yogyalcarta. 77;ere is 4 raised lrypothesis, lrypothesis 1-3 tested by using doubled regression and hypothesis to 4 tested with path analysis and trust level 95% (a = 0,05). The result of this research have some implication to various party which is related to enthusiasm buy consumer. The result of this research is by partial location, layout, and atmosphere have influence which is significant to emotional response of Giant supermarket consumer in Yogyakarta and emotional response not such a variable which is influence mediating of location, retail atmosphere and layout to behavior

Dosen Pembimbing: DRA. HASNAH RIMIYATI, M.SI | NIDN0515106202
Item Type: Thesis (S2)
Uncontrolled Keywords: RESPON EMOSIONAL DAN PERILAKU
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 21 Feb 2022 03:20
Last Modified: 21 Feb 2022 03:20
URI: https://etd.umy.ac.id/id/eprint/20644

Actions (login required)

View Item View Item