DEDDY OKTRIANDI (2009) KORELASI TERPAAN IKLAN SABUN LUX ANIMASI DI TELEVISI DAN INTENSITAS BERKOMUNIKASI DENGAN KELOMPOK ACUAN TERHADAP KESADARAN MEREK KONSUMEN. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Hasil penelitian menunjukan bahwa terjadi hubungan positif dan signifikan antara interaksi berkomunikasi dengan kelompok acuan terhadap kesadaran merek

Dosen Pembimbing: YENI ROSILIAWATI S.IP.SE.,MM | NIDN0013067301
Item Type: Thesis (S1)
Uncontrolled Keywords: IKLAN
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 14 Feb 2022 09:22
Last Modified: 14 Feb 2022 09:22
URI: https://etd.umy.ac.id/id/eprint/21863

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