FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP MINAT MENJADI NASABAH BANK SYARIAH DI KABUPATEN BREBES FACTORS THAT INFLUENCE PEOPLE INTERESTS TO BECOME COSTUMERS OF ISLAMIC BANK IN THE DISTRICT BREBES

DIAH PUTRI AMALIA (2016) FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP MINAT MENJADI NASABAH BANK SYARIAH DI KABUPATEN BREBES FACTORS THAT INFLUENCE PEOPLE INTERESTS TO BECOME COSTUMERS OF ISLAMIC BANK IN THE DISTRICT BREBES. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap minat menjadi nasabah bank syariah di Kabupaten Brebes. Faktor-faktor yang digunakan antara lain Religiusitas, Fasilitas, Variasi produk, Promosi, Lokasi dan Informasi Keuangan. Data diperoleh dengan menyebarkan kuesioner sebanyak 80 dan kuesioner yang diolah sebanyak 60. Populasi dalam penelitian ini adalah masyarakat yang berada di Kabupaten Brebes. Sampel yang digunakan dalam penelitian ini adalah convenience sampling dan diolah menggunakan program olah data SPSS 20.
Berdasarkan analisis yang telah dilakukan diperoleh hasil bahwa lokasi memiliki pengaruh positif signifikan terhadap minat untuk menjadi nasabah bank syariah. Sedangkan variabel lain tidak memiliki pengaruh terhadap minat menjadi nasabah bank syariah.
Kata kunci : Religiusitas, Fasilitas, Variasi Produk, Promosi, Lokasi dan Informasi Keuangan, Minat, Perbankan Syariah.

This research aimed to analyze the factors that affect people interest to become customers of islamic bank in the district brebes. Factors that used in this research are people religiosity, facilities, variety of product, promotion, location, and financial information. Data obtained by distributing 80 questionnaires and 60 questionnaires are analyzed. The popullation that use in this research is people in district brebes and the sample that used in this research is a convenience sampling and analyzed by using program SPSS 20.
Based on the analysis that has been done in this research, the result shows that locations has significant effect in influence people interest to become customers of islamic bank. While other variables have no effect in influence people interest to become customers of islamic bank.
Keywords : religiosity, facilities, variety of product, promotion, location, financial information, interests, syariah banking.

Item Type: Thesis (S1)
Uncontrolled Keywords: RELIGIOSITY, FACILITIES, VARIETY OF PRODUCT, PROMOTION, LOCATION, FINANCIAL INFORMATION, INTERESTS, SYARIAH BANKING.
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 08:35
Last Modified: 08 Feb 2022 08:35
URI: https://etd.umy.ac.id/id/eprint/22414

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