BOBY SUSANDRA PUTRA (2008) ANALISIS ELEMEN-ELEMEN BRAND EQUITY UNTUK MENENTUKAN KEKUATAN DAN KELEMAHAN PRODUK PADA PRODUK SEPATU MEREK CONVERSE. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

PENELITIAN INI MENGHASILKAN KEKUATAN MEREK CONVERSE DILIHAT DARI BEBERAPA RISET TERHADAP ELEMEN-ELEMEN BRAND EQUITY. BRAND AWARENESS MENEMPATI POSISI YANG SANGAT BAIK

Dosen Pembimbing: Dr. Rr. Sri Handari Wahyuningsih, S.E., M.Si. | NIDN0510047101
Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND EQUITY, CONVERSE
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 12 Feb 2022 03:39
Last Modified: 12 Feb 2022 03:39
URI: https://etd.umy.ac.id/id/eprint/22475

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