WENI YUSMIANI (2007) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK PRODUK HANDPHONE MEREK NOKIA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
PENELITIAN INI ADALAH UNTUK MENGUKUR KEMAMPUAN SETIAP VARIABEL MEREK (BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY) PADA PRODUK MEREK NOKIA DALAM MEMBANGUN SUATU EKUITAS MEREK YANG MAMPU MENCIPTAKAN NILAI BAGI PELANGGAN DAN BAGI PERUSAHAAN
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY |
Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 08 Feb 2022 04:17 |
Last Modified: | 08 Feb 2022 04:17 |
URI: | https://etd.umy.ac.id/id/eprint/22962 |