WENI YUSMIANI (2007) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK PRODUK HANDPHONE MEREK NOKIA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

PENELITIAN INI ADALAH UNTUK MENGUKUR KEMAMPUAN SETIAP VARIABEL MEREK (BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY) PADA PRODUK MEREK NOKIA DALAM MEMBANGUN SUATU EKUITAS MEREK YANG MAMPU MENCIPTAKAN NILAI BAGI PELANGGAN DAN BAGI PERUSAHAAN

Dosen Pembimbing: IKA NURUL QAMARI, SE., M.SI | NIDN0517096901
Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 04:17
Last Modified: 08 Feb 2022 04:17
URI: https://etd.umy.ac.id/id/eprint/22962

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