BAIQ YUYUN SUPRIANTHI (2008) PENGARUH CITRA MEREK DAN SIKAP MEREK TERHADAP EKUITAS MEREK (STUDI EMPIRIS PADA MASKAPAI PENERBANGAN GARUDA INDONESIA DI YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

hanya citra memiliki pengaruh langsung terhadap ekuitas merek

Dosen Pembimbing: MISBAHUL ANWAR, SE., M.SI | NIDN0516096701
Item Type: Thesis (S1)
Uncontrolled Keywords: CITRA MEREK, SIKAP MEREK, EKUITAS MEREK
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 03:49
Last Modified: 08 Feb 2022 03:49
URI: https://etd.umy.ac.id/id/eprint/23014

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