CANDRA BACHTIAR F. (2008) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MEMBELI SEPEDA MOTOR YAMAHA JUPITER Z DI KOTA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

HASIL PENELITIAN INI MENUNJUKKAN BAHWA SECARA SIMULTAN DAN PARSIAL FAKTOR-FAKTOR MOTIVASI, KELOMPOK REFERENSI, ATRIBUT PRODUK, HARGA JUAL, PROMOSI, PELAYANAN, PENGALAMAN, LOKASI BERPENGARUH SIGNIFIKAN TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI SEPEDA MOTOR YAMAHA JUPITER Z

Dosen Pembimbing: ASNAWI ASDINARJU, DRS., M.SI | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: MOTIVASI, KELOMPOK REFERENSI, ATRIBUT PRODUK, HARGA JUAL, PROMOSI, PELAYANAN, PENGALAMAN, LOKASI DAN KEPUTUSAN PEMBELIAN KONSUMEN
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 05 Jan 2022 03:49
Last Modified: 05 Jan 2022 03:49
URI: https://etd.umy.ac.id/id/eprint/23015

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