Siti Nurahmah (2020) FACTORS INFLUENCING STUDENT INTEREST IN E-COMMERCE SITES (CASE STUDY OF TRAVELOKA USER STUDENTS IN SPECIAL REGION OF YOGYAKARTA). S3 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (328kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (291kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (83kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (128kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (285kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (437kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (91kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (91kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (332kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (331kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (2MB)

Abstract

.This study aimso to find out the Factors That Influencing Student Interest In ECommerce Sites (Factors Influencing Student Interest In E-Commerce Sites (Case
Study Of Traveloka User Students In Special Region Of Yogyakarta). This study uses
quantitative approach. The data used is primary data obtained by distributing
questionnaires to Traveloka User Students In Daerah Istimewah Yogyakarta, which
are 160 respondents. The method of collection sample uses a purposive sampling
technique. The technique of data analysis that used in this study to process the data is
multiple linear regression. The results of this study indicates that all independent
variables which are Service Quality, Price and Promotion has a positive and
significant influence on the dependent variable, which are Buying Interest both
simultaneously and partially. Service quality is the variable that has the highest
significant level that is 0.00. Then, the price with a significant value of 0.00, and for
Promotion is 0.00.

Dosen Pembimbing: DR. AYIEF FATTURAHMAN. SE., M. Si | NIDN0528028701
Item Type: Thesis (S3)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Ekonomi
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 12 Oct 2021 02:24
Last Modified: 04 Nov 2021 02:56
URI: https://etd.umy.ac.id/id/eprint/2316

Actions (login required)

View Item View Item