INSANI KHOIRUDIN (2022) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP DESTINATION IMAGE DAN DAMPAKNYA PADA KEPUTUSAN BERKUNJUNG (STUDI PADA PENGUNJUNG GAMPLONG STUDIO ALAM DI SLEMAN PADA MASA PANDEMI COVID-19). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Research has been carried out to analyze the”effect of Electronic Word Of Mouth Destination Image and Its Impact on Decisions”of Gamplong Studio Alam. The subjects in this study were 17 year old tourists, had Instagram social media, had seen the Gamplong Studio Alam Instagram account and had visited for 12 months during the Covid-19 pandemic. The research sample amounted to 150 respondents who were selected using purposive sampling method. The analysis tool and hypothesis testing used is Structural Equation Modeling (SEM) which is operated with the AMOS 22 program. The results of the analysis show that Electronic”Word Of Mouth”has a positive and significant effect”on Destination Image, Destination Image has a positive and significant effect on decisions”made, Electronic Word Of Mouth has a positive and significant effect on Decision Making, Image Objectives are not able to mediate between Electronic WordfOffMouth on decisionsfmade indirectly.

Dosen Pembimbing: SITI DYAH HANDAYANI, DR., S.E., M.M. | NIDN0531056801
Item Type: Thesis (S1)
Uncontrolled Keywords: ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE, VISIT DECISION
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: M. Erdiansyah
Date Deposited: 20 Apr 2022 02:26
Last Modified: 20 Apr 2022 02:26
URI: https://etd.umy.ac.id/id/eprint/29593

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