Desi Diah Yunanti (2020) PENGARUH GREEN MARKETING, PENGETAHUAN DAN MINAT MEMBELI TERHADAP KEPUTUSAN PEMBELIAN PRODUK “LARISSA SKIN CARE” (Studi pada Member Larissa Skin Care yang Berada di Yogyakarta). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

This research conducted aims to know that influence of green marketing,
knowledge and intention to buy towards purchase decision of “larissa skin care”
product. Approach research used in this research in research quantitative, with as
many samples 115 respondents who are customer of member Larissa in Yogyakarta
City. The method of data used in this research is questionnaires whit purposive
sampling technique, while the analysis of the data used is multiple regression
analysis. The results showed that, green marketing, knowledge and buying interest
has a positive and significant influence on purchasing decision of larissa skin care
product

Dosen Pembimbing: MISBAHUL ANWAR, SE., M.Si. | NIDN0516096701
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 13 Oct 2021 04:20
Last Modified: 25 Oct 2021 03:14
URI: https://etd.umy.ac.id/id/eprint/318

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