Sander Apriadi (2021) Pengaruh Penggunaan Celebrity Endorser Lucas Wong Terhadap Brand Image Produk Neo Coffee. S1 thesis, Universitas Muhammadiyah Yogyakarta.
![[thumbnail of Halaman Judul]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Halaman Judul.pdf
Download (1MB)
![[thumbnail of Lembar Pengesahan]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (113kB)
![[thumbnail of Abstrak]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Abstrak.pdf
Restricted to Registered users only
Download (113kB)
![[thumbnail of Bab I]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab I.pdf
Download (366kB)
![[thumbnail of Bab II]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab II.pdf
Restricted to Registered users only
Download (327kB)
![[thumbnail of Bab III]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab III.pdf
Restricted to Registered users only
Download (378kB)
![[thumbnail of Bab IV]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab IV.pdf
Restricted to Registered users only
Download (362kB)
![[thumbnail of Bab V]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab V.pdf
Restricted to Registered users only
Download (740kB)
![[thumbnail of Bab VI]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab VI.pdf
Restricted to Registered users only
Download (107kB)
![[thumbnail of Daftar Pustaka]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (414kB)
![[thumbnail of Lampiran]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lampiran.pdf
Restricted to Registered users only
Download (429kB)
![[thumbnail of Naskah Publikasi]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (925kB)
![[thumbnail of Full Text]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Full Text.pdf
Restricted to Repository staff only
Download (1MB)
Abstract
<p>Penelitian ini bertujuan untuk mengetahui profil konsumen produk Neo Coffee di Universitas Muhammadiyah Yogyakarta, mengetahui tingkat celebrity endorser Lucas Wong, mengetahui tingkat brand image produk Neo Coffee, dan mengetahui pengaruh penggunaan celebrity endorser Lucas Wong tehadap brand image produk Neo Coffee. Penelitian ini menggunakan metode sampel konvenien dengan jumlah responden 392 orang mahasiswa pada strata pendidikan S1 Universitas Muhammadiyah Yogyakarta. Hasil penelitian ini menunjukan bahwa profil konsumen Neo Coffee di Universitas Muhammadiyah Yogyakarta sebagian besar berjenis kelamin perempuan, memiliki rentan usia 20 s/d 22 tahun, berpendapatan < Rp>
Item Type: | Thesis (S1) |
---|---|
Divisions: | Fakultas Pertanian > S1 Agribisnis |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 11 Oct 2021 03:44 |
Last Modified: | 11 Oct 2021 03:44 |
URI: | https://etd.umy.ac.id/id/eprint/3272 |