Putri Thelima (2021) PENGARUH COUNTRY OF ORIGIN DAN ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN (Studi pada konsumen yang membeli skincare pada produk Some by Mi secara online). S2 thesis, Universitas Muhammadiyah Yogyakarta.
![[thumbnail of Halaman Judul]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Halaman Judul.pdf
Download (802kB)
![[thumbnail of Lembar Pengesahan]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (64kB)
![[thumbnail of Abstrak]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Abstrak.pdf
Restricted to Registered users only
Download (7kB)
![[thumbnail of Bab I]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab I.pdf
Download (336kB)
![[thumbnail of Bab II]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab II.pdf
Restricted to Registered users only
Download (396kB)
![[thumbnail of Bab III]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab III.pdf
Restricted to Registered users only
Download (232kB)
![[thumbnail of Bab IV]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab IV.pdf
Restricted to Registered users only
Download (532kB)
![[thumbnail of Bab V]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab V.pdf
Restricted to Registered users only
Download (95kB)
![[thumbnail of Daftar Pustaka]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (210kB)
![[thumbnail of Lampiran]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lampiran.pdf
Restricted to Registered users only
Download (928kB)
![[thumbnail of Naskah Publikasi]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (224kB)
![[thumbnail of Full Text]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Full Text.pdf
Restricted to Repository staff only
Download (2MB)
Abstract
The aim of this research to analyse the influence Country of Origin and Online Customer Review to Purchase Decision with Trust as variabel of intervening to consumer that buy skincare product of Some by Mi through online. The subject used in this research is all consumers in Daerah Istimewa Yogyakarta that been bought skincare product of Some by Mi through online at marketplace more than one time. This research was conducted with a total sample of 200 respondents who were determined by the sampling technique using nonprobability sampling technique with purposive sampling method and distributing questionnaires to respondents using Google Froms. The analytical tool used is Structural Equation Modeling (SEM) with the AMOS (Analysis of Moment Structure) application program 24. Based on the results of the analysis obtained, it shows that the Country of Origin variable has a positive and significant effect on trust. Then the Online Customer Review variable has no positive and significant effect on trust, and also the Country of Origin and Online Customer Review variables do not have a positive and significant effect on Purchasing Decisions. While the Trust variable is able to mediate the influence of the Country of Origin, Online Customer Review variables on Purchasing Decisions variable.
Item Type: | Thesis (S2) |
---|---|
Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 16 Dec 2021 08:19 |
Last Modified: | 16 Dec 2021 08:19 |
URI: | https://etd.umy.ac.id/id/eprint/3675 |