HASNA SHAFA KHAIRUNNISA (2023) E-SERVICE QUALITY EFFECT TO CUSTOMER PERCEIVED VALUE AS MEDIATION RELATIONSHIP TO SOCIAL MEDIA SHARING INTENTION IN E-RETAIL (STUDY ON SHOPEE FROM UNIVERSITY STUDENT PERCEPTION). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-Service quality terhadap Social Media Intention melalui Customer Perceived Value (Studi pada pelanggan toko online Shopee). Subyek dalam penelitian ini adalah pelanggan toko online Shopee. Pada penelitian ini sampel berjumlah 191 responden yang dipilih dengan menggunakan teknik convenience sampling dan purposive sampling dengan syarat pembelian kedua kali dan kriteria mahasiswa S1. Teknik pengumpulan data dalam penelitian ini adalah menggunakan metode survei dengan kuesioner. Alat untuk menganalisis data adalah SPSS (Statistical Package for the Social Sciences) versi 22.0 for Windows.Berdasarkan analisis yang telah dilakukan, diperoleh hasil bahwa E-Service Quality berpengaruh signifikan terhadap Customer Perceived Value, E-service quality berpengaruh signifikan terhadap Social Media Sharing Intention, Customer Perceived Value berpengaruh signifikan terhadap Social Media Sharing Intention, dan Customer Perceived Value mampu memediasi pengaruh E-Service Quality terhadap Social Media Sharing Intention.

Dosen Pembimbing: Ika Nurul Qamari, Dr. E., S.E., M.Si. | NIDN0517096901
Item Type: Thesis (S1)
Uncontrolled Keywords: E-Service Quality, Customer Perceived Value, Social Media Sharing Intention
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: M. Erdiansyah
Date Deposited: 17 Nov 2023 07:06
Last Modified: 17 Nov 2023 07:06
URI: https://etd.umy.ac.id/id/eprint/42330

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