Muhammad Rizalul Fikri (2021) PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN CAFE WARUNK UPNORMAL DAERAH ISTIMEWA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (254kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (632kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (30kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (100kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (211kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (116kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (256kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (31kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (97kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (422kB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (229kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (1MB)

Abstract

This study aims to analyze the effect of experiential marketing on customer loyalty mediated by customer satisfaction at Cafe Warunk UpNormal Seturan Yogyakarta. The subjects in this study were customers who made transactions at least 2 times in the last 3 months. This study used a sample of 150 respondents who were determined by nonprobability sampling with a purposive sampling method. The analytical tool used in this research is using AMOS (Analysis of Moment Structure) 24 software. The results of this study indicate that the experiential marketing variable has a positive and significant effect on customer satisfaction. Customer satisfaction variables have a positive and significant effect on customer loyalty. Experiential marketing variable has a positive and significant effect on customer loyalty. And the customer satisfaction variable is able to mediate the effect of experiential marketing on customer loyalty

Dosen Pembimbing: Hasnah Rimiyati, Dra., M.Si. | NIDN0515106202
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 16 Dec 2021 03:39
Last Modified: 16 Dec 2021 03:39
URI: https://etd.umy.ac.id/id/eprint/4251

Actions (login required)

View Item View Item