ZALZA LUTHPITA ALVIONITA BALQIST (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN BARANG ELEKTRONIK LAPTOP DI YOGYAKARTA ANALYSIS OF FACTORS AFFECTING THE DEMAND FOR LAPTOP ELECTRONICS IN YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas, pendapatan konsumen, harga, promosi, dan selera konsumen terhadap permintaan Barang Elektronik Laptop di Yogyakarta. Sampel pada penelitian menggunakan metode non-probability sampling. Subjek dari penelitian ini adalah Masyarakat yang berdomisili di Yogyakarta. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa : citra merek, kualitas, pendapatan konsumen, harga, promosi, dan selera konsumen berpengaruh positif dan signifikan terhadap permintaan barang elektronik laptop di Yogyakarta.

Dosen Pembimbing: Nano Prawoto, Prof. Dr., S.E., M.Si. | NIDN0504066601
Item Type: Thesis (S1)
Uncontrolled Keywords: Brand image, quality, consumer income, price, promotion, consumer tastes, demand
Divisions: Fakultas Ekonomi dan Bisnis > S1 Ekonomi
Depositing User: Yuliana Ramawati
Date Deposited: 25 May 2024 02:28
Last Modified: 02 Sep 2024 06:33
URI: https://etd.umy.ac.id/id/eprint/45090

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