AULIA HAKIM HAMDY (2024) THE IMPACT OF TEAM IDENTIFICATION ON PURCHASE INTENTION OF TOTAL SPORTSWEAR AS PERSIBA BANTUL SPONSOR. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (693kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (364kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (59kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (295kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (453kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (287kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (140kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (149kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Team Identification, Perceived Congruence, Sponsor Credibility, dan Attitude Towards Sponsor terhadap Sponsor pada Total Sportswear yang telah menjadi sponsor Persiba Bantul terhadap Purchase Intention Suporter Persiba Bantul. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 312 responden yang berusia 17 tahun ke atas. Data diperoleh dengan cara mengisi kuesioner melalui Google Form yang disebarkan.Teknik analisis data kuantitatif dalam penelitian ini menggunakan model struktural dengan bantuan software AMOS 24. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan terhadap semua hipotesis yang diuji termasuk hipotesis yang menguji pengaruh tidak langsung.

Dosen Pembimbing: Indah Fatmawati, Dr., S.E., M.Si. and Radyan Dananjoyo, SE., MM., M.Sc., Ph.D. | NIDN0516086901, NIDN0519027901
Item Type: Thesis (S1)
Uncontrolled Keywords: Team Identification, Perceived Congruence, Sponsor Credibility, and Attitude Towards Sponsors Towards Sponsors, Purchase Intention
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Yuliana Ramawati
Date Deposited: 06 Jun 2024 04:19
Last Modified: 06 Jun 2024 04:19
URI: https://etd.umy.ac.id/id/eprint/45552

Actions (login required)

View Item View Item