Cania Selvia (2021) PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI GO-JEK. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

This study aims to determine the effect of perceived price and service quality on customer satisfaction of Go-Jek application users. The object of this research is the customer satisfaction of Go-Jek application users in Cirebon Regency. The analytical tool used in this study is multiple linear regression supported by SPSS 16 software. In this study using a sample of 85 respondents who were selected using non-probability technique methods. The data collection method in this study used a questionnaire with a Likert scale. Based on the analysis that has been done, the results show that the price perception variable has a positive and significant effect on the level of customer satisfaction of Go-Jek application users and service quality has a positive and significant effect on customer satisfaction of Go-Jek application users.

Dosen Pembimbing: Ahmad Ma'ruf, S.E., M.Si. | NIDN0512127201
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Ekonomi
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 16 Dec 2021 01:50
Last Modified: 16 Dec 2021 01:50
URI: https://etd.umy.ac.id/id/eprint/4800

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