BARA ADHI VIERA (2025) PENINGKATAN CUSTOMER E-RETENTION DENGAN MENINGKATKAN WEB DESIGN, RELIABILITY, DAN PERCEIVED EASE OF USE DENGAN CUSTOMER E-TRUST SEBAGAI MEDIASI (STUDI EMPIRIS PADA MAHASISWA PELANGGAN SHOPEE). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Web Design, Reliability, dan Perceived Ease of Use terhadap Customer E-Retention dimediasi Customer E-Trust pada pelanggan produk Shopee. Subjek dalam penelitian ini adalah konsumen produk Shopee. Sampel yang digunakan dalam penelitian ini berjumlah 160 responden menggunakan teknik non-probability sampling dengan metode purposive sampling. Alat uji yang digunakan adalah Partial Least Square (PLS) dengan menggunakan software Smartpls 4. Dari hasil pengujian ini, dapat disimpulkan bahwa Web Design, Reliability, dan Perceived Ease of Use memiliki pengaruh positif dan signifikan terhadap Customer E-Trust. Web Design, Reliability, dan Perceived Ease of Use memiliki pengaruh positif dan signifikan terhadap Customer E-Retention. Customer E-Trust mampu memediasi secara partial pengaruh Web Design, Reliability, dan Perceived Ease of Use terhadap Customer E-Retention.

Dosen Pembimbing: Ika Nurul Qamari, Dr. E., S.E., M.Si. | NIDN0517096901
Item Type: Thesis (S1)
Uncontrolled Keywords: Web Design, Reliability, Perceived Ease of Use, Customer E-Trust, Customer E-Retention
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Bima
Date Deposited: 12 Feb 2025 07:00
Last Modified: 12 Feb 2025 07:00
URI: https://etd.umy.ac.id/id/eprint/50007

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