BRAMASTA BIMA AJI SAPUTRO (2025) PENGARUH PERCEIVED E-SERVICE QUALITY, PERCEIVED FOOD QUALITY, CUSTOMER SATISFACTION, PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTION (STUDI PADA PELANGGAN ROCKET CHICKEN PENGGUNA APLIKASI SHOPEE FOOD DI DAERAH ISTIMEWA YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived e-service quality, perceived food quality, customer satisfaction, perceived value terhadap behavioral intention (studi pada pelanggan Rocket Chicken pengguna aplikasi shopee food di Daerah Istimewa Yogyakarta). Penelitian ini menggunakan metode nonprobability sampling yaitu purposive sampling dan teknik analisis dengan bantuan software amos. Data yang digunakan dalam penelitian ini adalah data primer. Berdasarkan proses penyebaran kuesioner, diperoleh sampel sebanyak 161 responden. Berdasarkan hasil analisis yang diperoleh menunjukkan bahwa perceived e-service quality berpengaruh positif dan signifikan terhadap perceived value. Perceived food quality berpengaruh positif dan signifikan terhadap perceived value. Perceived eservice quality berpengaruh positif dan signifikan terhadap customer satisfaction. Perceived food quality berpengaruh positif dan signifikan terhadap customer satisfaction. Perceived value berpengaruh positif dan signifikan terhadap customer satisfaction. Customer satisfaction berpengaruh positif dan signifikan terhadap behavioral intention.

Dosen Pembimbing: Siti Dyah Handayani, Dr., S.E., M.M. | NIDN0531056801
Item Type: Thesis (S1)
Uncontrolled Keywords: Perceived E-Service Quality, Perceived Food Quality, Customer Satisfaction, Perceived Value, Behavioral Intention
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Bima
Date Deposited: 01 Aug 2025 01:29
Last Modified: 01 Aug 2025 01:29
URI: https://etd.umy.ac.id/id/eprint/51968

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