ACHMAD REIHAN HADIN (2025) ANALYSIS OF STORE ATMOSPHERE ON STORE PATRONAGE MEDIATED BY CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY (STUDY AT ALFAMART YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap store patronage yang dimediasi oleh customer experience dan perceived service quality pada Alfamart Yogyakarta. Subjek penelitian ini adalah pelanggan yang pernah berbelanja di Alfamart Yogyakarta dalam kurun waktu tiga bulan terakhir. Sampel yang digunakan dalam penelitian ini berjumlah 155 responden yang dipilih melalui purposive sampling. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 4. Berdasarkan analisis yang dilakukan, hasil penelitian menunjukkan bahwa store atmosphere berpengaruh signifikan terhadap store patronage baik secara langsung maupun tidak langsung melalui customer experience dan perceived service quality sebagai mediasi.

Dosen Pembimbing: Radyan Dananjoyo, SE., MM., M.Sc., Ph.D. | NIDN0519027901
Item Type: Thesis (S1)
Uncontrolled Keywords: Store Atmosphere, Store Patronage, Customer Experience, Perceived Service Quality
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Bima
Date Deposited: 04 Aug 2025 03:45
Last Modified: 04 Aug 2025 03:45
URI: https://etd.umy.ac.id/id/eprint/52404

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