FAKHRUDDIN AZHAR ANYS (2017) STRATEGI PROMOSI BUKU TAHUNAN SEKOLAH PADA AGENSI MOBO BOOKOGRAPHY DALAM MENINGKATKAN PENJUALAN TAHUN 2015 THE PROMOTIONAL STRATEGY OF SCHOOL ANNUAL BOOK IN MOBO BOOKOGRAPHY AGENCY TO IMPROVE SELLING POINT IN 2015. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/15846

Abstract

Mobo Bookography is one of many school yearbook agencies located in Yogyakarta. Mobo Bookography has implemented 10 limited quota as a strategy which limits the number of clients only 10 schools and focuses more on making school yearbook only. The goal is to increase sales and sends the message to the clients that Mobo Bookography is different from other agencies. This strategy also serves as an exclusive, quality-first yearbook agency. This study aims at describing the promotional strategy of Mobo Bookography which is located at Mondorakan street no.67 Kotagede, Yogyakarta in improving the selling point. The study employed descriptive qualitative with data collection techniques in the form of interviews with the parties associated with promotional activities of Mobo Bookography. The data analysis technique used qualitative analysis by using triangulation to test the validity of the data. In the implementation of the strategy 10 limited quota in 2015, Mobo Bookography had conducted promotional activities such as planning, advertising, sales promotion, personal selling, publicity, social media, mobile, interactive marketing and word of mouth. Mobo Bookography is more intense using social media (instagram) as the most preferably strategic media used for promotion and other media that is considered close to students. The number of employees of Mobo Bookography is not many, so it needs to be added so that all promotional activities can be done optimally. This study is expected to give description about the promotional strategy so that the next research should focus on creative strategy and also make the client or society as the object of research.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: STRATEGI PROMOSI; BUKU TAHUNAN SEKOLAH; SOSIAL MEDIA
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 02:21
URI: https://etd.umy.ac.id/id/eprint/57772

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