GUGUS AGAM SATRIA (2017) KOMUNIKASI PERSUASIF ANTARA CHAPSTER SALON PLUS-PLUS DI DAERAH SETURAN KABUPATEN SLEMAN YOGYAKARTA DENGAN PELANGGAN TAHUN 2016. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16016

Abstract

This study seeks to analyze the persuasive communication of chapster salon plusplus in order to attract the attention of prospective customers in Seturan area of Sleman district, Yogyakarta. As for the background of this research is their unique persuasive style and different from the style of persuasive prostitute in general. Of the two informants who studied the persuasive style there are those who share similarities and differences in using persuasive communication, according to science is an obligation for them. As for if they want to earn a lot of money, the selection of roads is adjusted to the existing religious rules and norms.The two informants we chose had different problems but have a common reasons that they enter the world of prostitution, some of which were social and economic. This study uses several references such as Onong, Uchjana, Jalaludin Rahmat, Nasution, Suciati which contains the understanding and concepts of persuasive communication, persuasive communication process, persuasive communication strategy, and persuasive communication techniques. The informants in this study are the chapsters of salon plus-plus who live in economic and social pressures.The purpose of this study was to describe the persuasive communication of chapster salon plus-plus that occurred with customers and potential customers. The methodology used is qualitative descriptive which relies on sources of indepth interviews with informants, observations on research objects and documentation. The contents of this study in the form of data descriptions and critical analysis of the author berdasrkan observations and data obtained. The conclusions of this study show that their persuasive style of communication has its own style in seducing prospective customers.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: KOMUNIKASI PERSUASIF; CHAPSTER SALON PLUS-PLUS; PELANGGAN
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 02:48
URI: https://etd.umy.ac.id/id/eprint/57936

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