ISNAINI SAROH (2017) STRATEGI POSITIONING STARTUP JOBS ASIA SEBAGAI SITUS LOWONGAN PEKERJAAN STARTUP. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16021

Abstract

Be among the large number of other job sites, Startup Jobs Asia be different with credentials that are only aimed at startup perpetrators and the talenta or job seekers who are interested in the startup world. In the midst of intense competition between the job sites, Startup Jobs Asia make the positioning strategy so that consumers recognize and know their identity. Therefore this research was conducted to find out the positioning strategy done by Startup Jobs Asia as startup job sites. This research was conducted with qualitative method by using descriptive approach. Data obtained from the interview process and study of documents. The entire research data are collected and continued with the three stages of data analysis, that is data reduction, data presentation and conclusions. The result of this research, it is known that Startup Jobs Asia perform various efforts in building their positioning. It is done by accentuating the adventages they have, improving their SEO (Search Engine Optimization), follow startup community and festival, perform startup socialization and spread the flyer.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: STRATEGI POSITIONING; STARTUP; SITUS LOWONGAN KERJA
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 02:50
URI: https://etd.umy.ac.id/id/eprint/57948

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