WIDYA AYU SAPUTRI (2017) (IMPLEMENTATION OF THE EVALUATION PROMOTION PROGRAM SCREENING FILM SPIRITED AWAY AND MY NEIGHBOR TOTORO, BY THE WORLD OF GHIBLI JAKARTA 2017 IN INTRODUCING STUDIO GHIBLI ANIMATION MOVIE). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16046

Abstract

The World of Ghibli Jakarta, is a screening team of Studio Ghibli film. The formulation of this research problem is "how Implementation of The Evaluation of Promotion Program Screening Film Spirited Away and My Neighbor Totoro , By The World Of Ghibli Jakarta 2017 In Introducing Studio Ghibli Animation Movie " The purpose of this study is to describe the evaluation of the promotion of The World of Ghibli Jakarta in attracting spectators watching the movie Spirited Away and My Neighbor Totoro This research belongs to the category of descriptive qualitative research. The object of this research is the promotion of Studio Ghibli Animation screening organized by The World of Ghibli Jakarta which was held from April 1 to May 7, 2017. The data collection techniques used are interviews and observations. Data analysis technique used is qualitative The conclusion of this research is the evaluation of promotion program, The World of Ghibli Jakarta refers to Sumative Evaluation, that is evaluation which is done after the program is done. In the promotion evaluation, the promotions applied are advertising, sales promotion and sales per person. In the next promotion program, keep using merchandise to attract visitors

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: EVALUASI PROMOSI; BAURAN PROMOSI DAN MEMPERKENALKAN FILM ANIMASI
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 02:54
URI: https://etd.umy.ac.id/id/eprint/57979

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