MUHAMMAD SAYOGI (2017) PENGARUH INTENSITAS MENGAKSES AKUN INSTAGRAM OOTDINDO DAN INTENSITAS KOMUNIKASI INTERPERSONAL DENGAN TEMAN SEBAYA TERHADAP PERILAKU MENIRU DALAM GAYA BERPAKAIAN PADA FOLLOWERS INSTAGRAM OOTD YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16344

Abstract

This study is aimed at figuring out the effect of the intensity of accessing the ootindo Instagram account and the intensity of interpersonal communication with peers towards the OOTD Yogyakarta Instagram followers outfits imitating behavior.This study was an explanatory quantitative research. The source used in this study was a questionnaire given to respondents who have the criteria of becoming followers of ootdyk Instragram account, as well as being active ootindo followers and Instagram users. The sampling used in this study was convenience sampling with 182 respondents. The data analysis in this study was using validity testing, reliability testing and multiple regressions. To ease the calculation result, therefore SPSS version 24 used as the calculating tool. The result in this research indicate that the intensity of accessing ootdindo Instagram account and the intensity of interpersonal communication with peers has a significant effect for about 0,816 or 81,6% on the OOTD Yogyakarta Instagram followers outfits imitating behavior.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: INSTAGRAM, INTENSITY, INTERPERSONAL COMMUNICATION, IMITATING BEHAVIOR
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:07
URI: https://etd.umy.ac.id/id/eprint/58070

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