MAURITZAH MUTASIMBILLAH (2019) PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN BELALANG GORENG OLEH WISATAWAN. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/28363

Abstract

This study aims to describe the process of purchasing fried grasshopper decisions by tourists along with the factors that influence the purchase decision of fried grasshoppers. Determination of the location of the study was carried out intentionally (purposive sampling), namely at Fried Grasshopper Street Vendors on Main Bunder Road, Patuk, Gunung Kidul with accidental sampling method with 100 respondents. The analytical method used is descriptive analysis method and binomial logistic regression analysis method. Based on the results of the research, the problem identification stage shows that consumers buy grasshoppers for inventory needs, and the need for personal consumption, consumers also do not conduct information search first. In evaluating alternative, prices, quality and taste are considered before buying. Most new consumers purchase fried grasshoppers once and are planned in advance. Consumers feel satisfied with fried grasshopper products and are willing to make repeat purchases and will advise others to buy fried grasshoppers. The factors of place of Origin, marital status, age and education significantly influence the decision to purchase fried grasshoppers by tourists. For the reference group, income, perception, and motivation did not significantly influence the process of making the purchase decision for fried grasshoppers by tourists

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: FRIED GRASSHOPPER, TOURIST BEHAVIOR, PURCHASING DECISION MAKING PROCESS.
Divisions: Fakultas Pertanian > S1 Agribisnis
Depositing User: Unnamed user with email Admin Perpustakaan 2
Last Modified: 09 Oct 2025 03:08
URI: https://etd.umy.ac.id/id/eprint/58076

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