RONI NUR RADITYA (2017) STRATEGI PROMOSI JAVA WOOD & STEEL PERIODE 2016 – 2017. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16400

Abstract

The purpose of this research was to describe the promotional strategies of the JavaWood & Steel in marketing wood based furniture products and steel. Research menthod used in qualiative research is a descriptive approach which exposes or describe the promotion srategies undertaken by Java Wood & Steel during the year 2016 until 2017. Menthod of data collection through interviews with informants and study the documentation. Data analysis techniques using models from Miles and Huberman that consist of four components of the first data collection, reduction of data, display data, conclusion. The results showed that the Java Wood & Steel doing promotion strategies using the method of Pull Strategy, this was done tp build teh companys positioning in the community. Then promotion strategies undertaken by Java Wood & Steel during the years 2016-2017 through eight steps starting from the determination of segmentation and targeting, then proceed with determining the goals and design the message. The next step is choose communication channels namely media outdoor billboards, videotron, then follow JIFFINA furniture exhibition. After that the Java Wood & Steel set total budget for the communication with a view to financial income earned each year. Next to decide what kind of marketing communications, namely advertising, personal selling, and direct marketing. Then Java Wood & Steel have not been able to measure the results of the communication undertaken due to lack of human resources. The last step is perfomed by the Java Wood & Steel that is set up so that the integrated marketing communication process through annual meeting.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: MIX PROMOTION, JAVA WOOD & STEEL, FURNITURE. BAURAN PROMOSI, JAVA WOOD & STEEL, FURNITURE
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:13
URI: https://etd.umy.ac.id/id/eprint/58123

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