IWAN BAGUS PANGESTU AJI (2017) STRATEGI PERSONAL SELLING PENJUALAN MOBIL BEKAS DI SHOWROOM GARASI AUTO GALLERY (PERIODE 2016). S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of COVER] Text (COVER)
COVER
Download (73kB)
[thumbnail of HALAMAN JUDUL] Text (HALAMAN JUDUL)
HALAMAN JUDUL
Download (312kB)
[thumbnail of HALAMAN PENGESAHAN] Text (HALAMAN PENGESAHAN)
HALAMAN PENGESAHAN
Restricted to Registered users only
Download (561kB)
[thumbnail of ABSTRACT] Text (ABSTRACT)
ABSTRACT
Download (91kB)
[thumbnail of BAB I] Text (BAB I)
BAB I
Download (969kB)
[thumbnail of BAB II] Text (BAB II)
BAB II
Restricted to Registered users only
Download (1MB)
[thumbnail of BAB III] Text (BAB III)
BAB III
Restricted to Registered users only
Download (879kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV
Restricted to Registered users only
Download (102kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA
Restricted to Registered users only
Download (168kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN
Restricted to Registered users only
Download (123kB)
Official URL: http://repository.umy.ac.id/handle/123456789/16405

Abstract

Garasi Auto Gallery is one of the showroom company in Yogyakarta that sells secondhand car. Along with the increasing of the new car products and there are many secondhand car sellers especially in Yogyakarta, the competition among them becomes tight. Because of that, Garasi Auto Gallery should face the competition if it wants to survive. Doing personal selling as a promotion tool is one of the ways to support the company selling. The aim of this study is to describe the personal selling strategy of secondhand car selling that is done by Garasi Auto Gallery showroom. This study used promotion theory and personal selling theory as the research guidance. The type of this study is qualitative research with descriptive approach. The data were obtained through interviews, documentation, and observation. After the data were obtained, several data analysis were done in the form of data gathering, data reduction, data presentation and drawing a conclusion from the data. The result shows that personal selling implementation by Garasi Auto Gallery showroom is done in several stages, they are looking for and evaluating prospect consumers, preliminary approach, approach, presentation and demonstration, overcome objections, close the sale, and also follow-up and maintenance. In the implementation, Garasi Auto Gallery has its own ways to do the personal selling stages. There are several thing that should be noticed by Garasi Auto Gallery, which are maximizing every selling chances, take more advantages from online media as the personal selling support, and improve the salesperson proficiency with marketing and selling knowledge.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: PROMOTION, PERSONAL SELLING, GARASI AUTO GALLERY PROMOSI, PERSONAL SELLING, GARASI AUTO GALLERY
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:17
URI: https://etd.umy.ac.id/id/eprint/58141

Actions (login required)

View Item View Item