MARINA WAHYU UTAMI (2019) PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO EMAS SEMAR NUSANTARA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of COVER] Text (COVER)
COVER
Download (114kB)
[thumbnail of HALAMAN JUDUL] Text (HALAMAN JUDUL)
HALAMAN JUDUL
Download (1MB)
[thumbnail of LEMBAR PENGESAHAN] Text (LEMBAR PENGESAHAN)
LEMBAR PENGESAHAN
Restricted to Registered users only
Download (936kB)
[thumbnail of ABSTRAK] Text (ABSTRAK)
ABSTRAK
Download (94kB)
[thumbnail of BAB I] Text (BAB I)
BAB I
Download (186kB)
[thumbnail of BAB II] Text (BAB II)
BAB II
Restricted to Registered users only
Download (303kB)
[thumbnail of BAB III] Text (BAB III)
BAB III
Restricted to Registered users only
Download (122kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV
Restricted to Registered users only
Download (412kB)
[thumbnail of BAB V] Text (BAB V)
BAB V
Restricted to Registered users only
Download (95kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA
Restricted to Registered users only
Download (156kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN
Restricted to Registered users only
Download (489kB)
[thumbnail of NASKAH PUBLIKASI] Text (NASKAH PUBLIKASI)
NASKAH PUBLIKASI
Restricted to Registered users only
Download (56kB)
Official URL: http://repository.umy.ac.id/handle/123456789/28062

Abstract

This study aims to determine: (1) The effect of service quality and brand image on consumer purchasing decisions. 2) Effect of service quality on consumer purchasing decisions, and (3) Effect of brand image on consumer purchasing decisions of. The design of this study is survey research. The population in this study is the consumer of Semar Nusantara Gold Store in Special Region of Yogyakarta. The sampling technique in this study used purposive sampling with a total sample of 126. Data collection techniques using questionnaires that have been tested for validity and reliability. Statistical testing in this study using R square test, F-test, t-test. The survey results revealed that the variable quality of service and brand image influence the consumer purchase decisions

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: SERVICE QUALITY, BRAND IMAGE, AND BUYING DECISION
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email Admin Perpustakaan 2
Last Modified: 09 Oct 2025 03:20
URI: https://etd.umy.ac.id/id/eprint/58161

Actions (login required)

View Item View Item