WIDHA WISNU PRAYOGO (2017) STRATEGI KOMUNIKASI PEMASARAN COFFE SHOP CEKOPI JOGJA DALAM MENINGKATKAN OMZET PENJUALAN PADA TAHUN 2016. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16434

Abstract

This research tries to analyze marketing communication strategy of Jogja Cekopi. Jogja Check is a coffee shop that uses Food Truck as a coffee bar in its business activities. By utilizing Food Truck Cekopi managed to increase sales turnover in 2016. In this research use marketing communication theory framework to analyze marketing komunasi strategy conducted by Jogja Cekopi. The research method used is descriptive qualitative method. With the source data comes from interviews and documentation. The interview was conducted with two informants. The results showed that marketing communications became an important factor in increasing sales turnover Jekja Jekja. In this case the selection of Food Truck as the identity of the coffe shop Jogja Cekopi able to attract consumers to buy products offered. Besides other promotional activities such as personal selling, advertising, interactive marketing, and sales promotion to support the success of marketing communications activities conducted Cekopi Jogja.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: MARKETING COMMUNICATION, COFFE SHOP, CEKOPI JOGJA. KOMUNIKASI PEMASARAN, COFFE SHOP, CEKOPI JOGJA.
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:21
URI: https://etd.umy.ac.id/id/eprint/58172

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