RITA SARI NURHAYATI (2017) STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DIY DALAM PELESTARIAN KEBUDAYAAN DI DESA BUDAYA BANGUNJIWO YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16437

Abstract

In the development, culture and art have been reconstructed and represented in the memory of the society as a form of culture as well as art of the people that has functional value. Especially, Bangunjiwo village is a guided village of Department of Culture of DIY that has been appointed as Culture Village because the village has a good potential in its culture preservation. The problem that is more being worried is the loss of the awareness of Yogyakarta people on cultures and arts in Yogyakarta. So, Department of Culture of DIY needs to use an appropriate communication strategy in the culture and art preservation effort. With the existing problem above, the Department of Culture of DIY does a communication strategy by building culture village in Bangunjiwo village of Yogyakarta, having workshop, making silk scarf and socializing NIK of the art group in the village, through Bangunjiwo village companion. xvi The village companion that is directly assigned in the field is in charge as the connector between the Department and the people of Bangunjiwo village so that the delivery of the information and work plan can run well.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: COMMUNICATION STRATEGI, PERSERVATION, CULTURE. STRATEGI KOMUNIKASI, PELESTARIAN, KEBUDAYAAN.
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:22
URI: https://etd.umy.ac.id/id/eprint/58181

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