IQBAL FIRMANSYAH (2019) PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of COVER] Text (COVER)
COVER
Download (47kB)
[thumbnail of HALAMAN JUDUL] Text (HALAMAN JUDUL)
HALAMAN JUDUL
Download (737kB)
[thumbnail of HALAMAN PENGESAHAN] Text (HALAMAN PENGESAHAN)
HALAMAN PENGESAHAN
Restricted to Registered users only
Download (803kB)
[thumbnail of ABSTRAK] Text (ABSTRAK)
ABSTRAK
Download (178kB)
[thumbnail of BAB I] Text (BAB I)
BAB I
Download (387kB)
[thumbnail of BAB II] Text (BAB II)
BAB II
Restricted to Registered users only
Download (449kB)
[thumbnail of BAB III] Text (BAB III)
BAB III
Restricted to Registered users only
Download (411kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV
Restricted to Registered users only
Download (530kB)
[thumbnail of BAB V] Text (BAB V)
BAB V
Restricted to Registered users only
Download (184kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA
Restricted to Registered users only
Download (403kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN
Restricted to Registered users only
Download (590kB)
[thumbnail of JURNAL] Text (JURNAL)
JURNAL
Restricted to Registered users only
Download (921kB)
Official URL: http://repository.umy.ac.id/handle/123456789/28167

Abstract

This study aims to analyze the Influence of Brand Image, Perceived Price, Perceived Quality on Purchase Decision Shampoo Clear at Yogyakarta. The subjects in this study were consumers who have ever bought shampoo Clear at Yogyakarta. In this study a sample of 100 respondents was selected by purposive sampling method. The analysis tool used is path analysis. Based on the analysis that has been done, the results show Brand Image, Perceived Price, Perceived Quality that has a positive and significant effect on Purchase Decision. The Brand Image that has a positive and significant effect on Purchase Decision and Perceived Quality that has a positive and significant effect on Purchase Decision. The Perceived Price has no effect on Purchase Decision.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY AND PURCHASE DECISION
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email Admin Perpustakaan 2
Last Modified: 09 Oct 2025 03:23
URI: https://etd.umy.ac.id/id/eprint/58195

Actions (login required)

View Item View Item