CAHYA PUTRA ARISTA ADI (2018) PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ASUS. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/20492

Abstract

This study aims to analyze the influence of product quality, brand image, price, promotion and distribution on purchase decision of Asuss brand laptop user in Yogyakarta City. In this study, sample of 150 respondents were selected by using purposive sampling method. The analytical tool used in this study is SPSS program version 22. Based on anaylsis of multiple regression test result that have been made are quality of product, brand image, price, promotion and distribution have simultaneously significant influence to purchase decision. While the test on partially, only promotion variable that has significantly influence to purchase decision. The other variable such as product quality, brand image, price and distribution have no influence to purchase decision

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: PURCHASE DECISION, PRODUCT QUALITY, BRAND IMAGE, PRICE PROMOTION, DISTRIBUTION. KEPUTUSAN PEMBELIAN, KUALITAS PRODUK, CITRA MEREK, HARGA, PROMOSI, DISTRIBUSI
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email Admin Perpustakaan 3
Last Modified: 09 Oct 2025 03:30
URI: https://etd.umy.ac.id/id/eprint/58253

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