DIMAS WAHYU NOVIANTO (2017) STRATEGI PROMOSI KALSTAR AVIATION DALAM MENINGKATKAN JUMLAH PENUMPANG TAHUN 2016. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/16914

Abstract

This research analyzes Kalstar Aviations promotion strategy in increasing the number of passengers by 2016. The study has three objectives, first to describe how Kalstar Aviations promotion strategy is to increase the number of passengers by 2016. The second objective is to know the supporting and inhibiting factors. The third goal is to find out the communitys response to Kalstars promotional strategy in 2016. Research kind that used in this study is descriptive qualitative method because this study will describe and interpreting anything relevant to the problems to be studied of this study Subject. The Subject of this study is Kalstar Aviation which is located on Villa Melati Mas Blok SR 1 No. 14 BSD Tangerang. The results show that Kalstar Aviations promotion strategy in increasing the number of passengers in 2016 is by doing a combination of discount program by ordering through call center and Kalstar website. But in the implementation there is no supervision and control so that the strategy used is less than the maximum. Researchers recommend Kalstar to pay more attention to the implementation process of each promotional activity

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: ADVERTISING, SALES PROMOTION, DIRECT SELLING, INTERACTIVE MARKETING, PERSONAL SELLING, PROMOTIONAL PLANNING, PROMOTIONAL STRATEGY BATCH 2107 PERIKLANAN, PROMOSI PENJUALAN, PEMASARAN INTERAKTIF, PEMASARAN LANGSUNG, PENJUALAN PERSONAL, PERENCANAAN PROMOSI, STRATEGI PROMOSI TAHUN 2017
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:31
URI: https://etd.umy.ac.id/id/eprint/58262

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