AGUS ABDUL QADIR DJ (2017) REPRESENTASI GLOBALISASI DALAM MAJALAH NATIONAL GEOGRAPHIC. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/17024

Abstract

Globalization is getting along side by side with the growth of information and communication technology. Globalization brings the world into a situation where people do the same thing and consume the same thing such as to get lunch in a fast food restaurant, watching the same Hollywood movies and so on. This research aims to see how globalization is represented by National Geographic Magazine in the August 1999 issue through Joe McNallys photographs. A semiotic method of Roland Barthes with his two order significations is used to observe how the globalization is portrayed as a constructed reality. The result of the research shows that globalization is used to spread propaganda and hegemonic agenda to the world by United States through Hollywood movies. Hollywood frequently represents the white as a superior and the black as inferior. Globalization is well used to spread the Americanization and modernization to the world, especially to Third World. Americanization attempts to control and to exploit the market and the world resources. Globalization emerges to empower the ideology of capitalism and imperialism to the world.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: GLOBALIZATION, AMERICANIZATION, MODERNIZATION, IMPERIALISM, CAPITALISM GLOBALISASI, AMERIKANISASI, MODERNISASI, IMPERIALISME, KAPITALISME
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:33
URI: https://etd.umy.ac.id/id/eprint/58277

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