DWI ANGGORO DESKIANTO (2017) STRATEGI KOMUNIKASI PEMASARAN MELALUI EVENT WR. SOEPRATMAN FESTIVAL DALAM MENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE DESA WISATA SOMONGARI PURWOREJO. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/17046

Abstract

Nowadays, Indonesian world tourism is growing rapidly. As the proof is the emergence of tourism villages which become the newest concept in world tourism of Indonesia. The methods used to manage each tourist villages are different. The managers have their own unique methods to promote their tourist villages. For the example is Somongari Tourist Village. Somongari village is one of tourist villages in Purworejo. It has tourism potential which is memorial house of Indonesian songwriter anthem, he is W.R. Soepratman. The competition between tourist villages cannot be separated from the marketing communication strategy where the strategy is the first step in attracting customers. Somongari tourist village promotes their village y holding an event called W.R. Soepratman Festival. Therefore, by this phenomenon, the researcher conduct a research that aimed to find out how the committee of W.R. Soepratman Festival undertaken the marketing communication strategy in increasing the number of tourists visits in Somongari Tourist Village as well as supporting and inhibiting factors in the implementation of marketing communication strategy at the W.R. Soepratman Festival. The method used in this research is qualitative descriptive method by observing and analyzing the marketing communication phenomenon that occurs in the implementation of W.R. Soepratman Festival. The result of this research shows that the committee of W.R. Soepratman Festival perform good marketing communication strategy. The communication used by the W.R. Soepratman Festival in the implementation of marketing communication strategy are covering individual sales, sales promotion, public relations and publicity, direct marketing, word of mouth, event and experience.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: COMMUNICATION STRATEGY, EVENT, WR. SOEPRATMAN FESTIVAL, SOMONGARI TORISM VILLAGE SETRATEGI KOMUNIKASI ,EVENT WR. SOEPRATMAN FESTIVAL, DESA WISATA
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:37
URI: https://etd.umy.ac.id/id/eprint/58305

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