RINI SUPRIANTI (2017) AKTIVITAS INTEGRATED MARKETING COMMUNICATION HONDA DALAM MENINGKATKAN PENJUALAN SEPEDA MOTOR HONDA CB 150R STREET FIRE PADA EVENT HONDA DREAM CUP TAHUN 2016. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/17264

Abstract

Daftar Pustaka : 19 book + 3 previous research + 6 jurnal + 4 internet sources The competition of the motorcycle industry in Indonesia is getting tighter so that it demands the company to have a strategy in getting its sals. Throught the purpose of research is to describr integrated marketing communication PT. Asta International Tbk. Yogyakarta Region Office in increasing sales of Honda motorcycles CB 150R Street Fire at Honda Dream Cup evnet. In the envy research, the research uses descriptive method with qualitative approach which is the problem solving procedure thet is investigated by describing the state of the research object based on the facts. Methods of data usage conducted through interviews and comunication. Based on the results of research can be seen that the integrated marketing communication activities conductad have a direct impact on sales CB 150R Street Fire, it can be seen from the sales results exceeded the number of targets that have been determined integrated marketing communication activity Honda in increasing sales of Honda CB 150R Street Fire motorcycle on event Honda Dream Cup 2016 is by combining various elements of the promotion mix through advertising, salles promotion, PR, personal selling. To achieve the expected objectives.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: EVENT, INTEGRATED MARKETING COMMUNICATION (IMC), PROMOTION MIX, INCREASE IN SALES. EVENT, INTEGRATED MARKETING COMMUNICATION (IMC), BAURAN PROMOSI, PENINGKATAN PENJUALAN
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 4
Last Modified: 09 Oct 2025 03:38
URI: https://etd.umy.ac.id/id/eprint/58315

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