RONALDO CENDRIC PUTRA HARTONO (2019) EKSPANSI PERUSAHAAN MULTINASIONAL INDONESIA KE EROPA: STUDI KASUS PENANAMAN MODAL ASING LANGSUNG (FDI) PT. INDOFOOD CBP (CONSUMER BRANDED PRODUCTS) SUKSES MAKMUR TBK. DI SERBIA PADA TAHUN 2016. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/28050

Abstract

This thesis tries to explain why Indofood with its leading product Indomie, invested its capital in Serbia. Indomie as one of Indonesias leading product owned by PT. Indofood CBP Sukses Makmur Tbk. is a favorite and highest purchased product domestically. Furthermore, Indomie has also spread in 80 countries and has several factories abroad. Indofood sees conditions in the European region as a potential market. In order to facilitate the distribution of Indomie products to the European market, it is necessary to build a factory in one of the European country. Serbia as one of the countries in Europe that supports Indofoods foreign direct investment in its country, becomes a consideration by the company. Using Michael E. Porters concept of Competitive Advantage and Stephen D. Cohens 4 concepts namely Market- Seeking, Efficiency-Seeking, Resource-Seeking, and Strategic Asset- Seeking, Indofoods decision to invest their capital in Serbia was based on incentives provided by Serbia for investment and entry points to enter the European market as the companys initial destination.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: FOREIGN DIRECT INVESTMENT, INVESTMENT, INDOMIE, INDONESIA,PT. INDOFOOD CBP SUKSES MAKMUR TBK., FACTORY, SERBIA, EUROPE
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Hubungan Internasional
Depositing User: Unnamed user with email Admin Perpustakaan 2
Last Modified: 09 Oct 2025 03:57
URI: https://etd.umy.ac.id/id/eprint/58460

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