RENY YUNITA SARI (2019) STRATEGI PROMOSI KOTA PONTIANAK DALAM MENINGKATKAN JUMLAH PENGUNJUNG EVENT PEKAN GAWAI DAYAK PADA TAHUN 2017. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of COVER] Text (COVER)
COVER
Download (31kB)
[thumbnail of HALAMAN JUDUL] Text (HALAMAN JUDUL)
HALAMAN JUDUL
Download (298kB)
[thumbnail of HALAMAN PENGESAHAN] Text (HALAMAN PENGESAHAN)
HALAMAN PENGESAHAN
Restricted to Registered users only
Download (209kB)
[thumbnail of ABSTRAK] Text (ABSTRAK)
ABSTRAK
Download (11kB)
[thumbnail of BAB I] Text (BAB I)
BAB I
Download (372kB)
[thumbnail of BAB II] Text (BAB II)
BAB II
Restricted to Registered users only
Download (217kB)
[thumbnail of BAB III] Text (BAB III)
BAB III
Restricted to Registered users only
Download (845kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV
Restricted to Registered users only
Download (90kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA
Restricted to Registered users only
Download (90kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN
Restricted to Registered users only
Download (189kB)
[thumbnail of NASKAH PUBLIKASI] Text (NASKAH PUBLIKASI)
NASKAH PUBLIKASI
Restricted to Registered users only
Download (303kB)
Official URL: http://repository.umy.ac.id/handle/123456789/28043

Abstract

Gawai dayak is a celebration held in West Kalimantan and Sarawak by indigenous West Kalimantan and Sarawak tribes, especially Iban and Dayak Darat. This study examines the promotion strategy carried out by Kota Pontianak in increasing event visitors. The type of research used is descriptive qualitative by collecting data in the form of interviews and documentation studies. Source of data by conducting interviews with two informants and collecting archives, photos and literature related to promotional activities. The results of the study showed that in planning the promotion the initial steps were taken to determine the target visitors of the Gawai Dayak event for the people of West Kalimantan because the Dayak gadgets were the customs of the indigenous Dayak tribe. The purpose of promotion is a reminder for the community of organizing events. The process of designing messages using Dayak tribe principles is considered to have value in attracting Dayak tribes so that they indirectly force the community to participate in the dayak gawai event. The use of advertising media such as Baleo and posters can reach massively the target audience at the center of public activity. Social media is carried out as a supporting media in promotional activities by involving volunteers and communities from various regions to make posts so that they can be seen and known by social media users. The evaluation process is carried out by making an accountability report on the implementation and use of the budget.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: STRATEGY PROMOTION, KOTA PONTIANAK, GAWAI DAYAK
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email Admin Perpustakaan 2
Last Modified: 09 Oct 2025 04:10
URI: https://etd.umy.ac.id/id/eprint/58571

Actions (login required)

View Item View Item