STRATEGI PROMOSI ANALISA PERSONALITY DEVELOPMENT CENTER (APDC) INDONESIA MELALUI MEDIA SOSIAL INSTAGRAM PADA TAHUN 2021

When the internet arise created various platforms and social media, which at the
same time became a place to interact and exchange information without being
affected by distance and time. APDC Indonesia takes advantage of this opportunity
to develop its products and services. In this case, of course APDC Indonesia needs
a strategy to gain corporate profits and expand the reach of the market.
The purpose of this research is to find out the promotion strategy conducted by
APDC Indonesia through instagram from January to March 2021. In line with those
aims to know the factors that influence of the implementation of the promotion
strategy. This research uses qualitative descriptive methods with data collection
techniques through documentation studies on instagram content and in-depth
interviews with APDC Indonesia’s Team (CEO, Content Writer, Graphics
Designer) and APDC’s followers on instagram.
The results of this research that the promotional strategy carried out by APDC
Indonesia uses an educational approach in every upload on its instagram.
Maximizing the Live Instagram and story features creates a two-way
communication that invites readers or followers to interact. With a soft selling
approach, APDC Indonesia further maximizes the spread of market reach using
various platforms and social media that it has, such as the APDC Indonesia Podcast
and Analisa Chanel Youtube. Because of the majority of APDC Indonesia's target
audience comes from millennials and Z-Generation. This approach is said to be
effective so that it reaches readers or followers to be able to get the products and
services offered by APDC Indonesia, especially counseling services. However, in
its implementation, APDC Indonesia has not maximized interaction with its
followers through instagram and there has been no in-depth evaluation of the
uploaded content through instagram.