Agneta Prihastuti Lestarisiwi (2021) MILLENNIAL CONSUMER PERCEIVED DESTINATION BRAND VALUE ON DESTINATION LOYALTY: THE MODERATING EFFECT OF CITY BRAND ATTITUDE. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (410kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (296kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (185kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (448kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (523kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (438kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (193kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (414kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

Millennials dominate the increasing number of tourism in Indonesia. However, there is
very little research on millennial tourism behavior, mainly how their perceived destination brand
value influences their destination loyalty. This research study aims to analyze millennial
perceived brand value on destination loyalty: the moderating effect of city brand attitude. This
study literature review focuses on the influence of perceived brand values as five value
dimensions, including functional, social, emotional, monetary, and epistemic value on
destination loyalty and explores the moderating effect of city brand attitude. Methodology, the
respondents are millennial who have visited Yogyakarta within the past 12 months. This study
applies structural equation modeling (SEM) to test the hypotheses.
Based on the result of this study, variable perceived brand value such as functional,
social, emotional, monetary, and epistemic have a significant and positive impact on destination
loyalty. City brand attitude as moderator also has positive and significant effect of relationship
variable perceived value on destination loyalty.

Dosen Pembimbing: Indah Fatmawati, Dr., S.E., M.Si. | NIDN0516086901
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Nov 2021 03:59
Last Modified: 08 Nov 2021 03:59
URI: https://etd.umy.ac.id/id/eprint/6883

Actions (login required)

View Item View Item