Rifky Wahyu Setyawan (2021) KEPUASAN KONSUMEN TERHADAP GEBLEK DI KOPI AMPIRONO KABUPATEN KULON PROGO. S1 thesis, Universitas Muhammadiyah Yogyakarta.

	Text (Halaman Judul) Halaman Judul.pdf Download (322kB)
	Text (Lembar Pengesahan) Lembar Pengesahan.pdf Restricted to Registered users only Download (276kB)
	Text (Abstrak) Abstrak.pdf Restricted to Registered users only Download (87kB)
	Text (Bab I) Bab I.pdf Download (44kB)
	Text (Bab II) Bab II.pdf Restricted to Registered users only Download (147kB)
	Text (Bab III) Bab III.pdf Restricted to Registered users only Download (235kB)
	Text (Bab IV) Bab IV.pdf Restricted to Registered users only Download (461kB)
	Text (Bab V) Bab V.pdf Restricted to Registered users only Download (232kB)
	Text (Bab VI) Bab VI.pdf Restricted to Registered users only Download (80kB)
	Text (Daftar Pustaka) Daftar Pustaka.pdf Restricted to Registered users only Download (103kB)
	Text (Lampiran) Lampiran.pdf Restricted to Registered users only Download (241kB)
	Text (Naskah Publikasi) Naskah Publikasi.pdf Restricted to Registered users only Download (459kB)
	Text (Full Text) Full Text.pdf Restricted to Repository staff only Download (1MB)

Abstract

This study aims to i) Knowing the profile of consumers in Ampirono Coffee,
Girimulyo District, Kulon Progo Regency. ii) Analyze the consumer satisfaction
to consuming Geblek. The research method used is descriptive analysis method.
The sample was determined by Accidental Sampling and was earned 97 as the
sample of respondents who where taken for 5 days during the covid-19 pandemic.
Geblek consumers at Kopi Ampirono are male and female, with a predominance
of 17-25 years old, from the Special Region of Yogyakarta., recent education
history S1, monthly income Rp 2,000,001 – Rp. 3,000,000 and there have been
purchases twice to four times. The results of the study indicate that geblek
consumers in Ampirono Coffee are satisfied towards geblek in Ampirono Coffee
with an average score of 42,64. This is obtained from the attributes of product
quality and service quality. Product quality is the first highest attribute with an
average score of 27.03. Service quality is the second highest attribute with an
average score of 15.61. This shows that service quality is an attribute that is
considered by consumers such as ease of ordering, employee alertness, speed of
service, employee friendliness.

Dosen Pembimbing:	Diah Rina Kamardiani, Ir., M.P. and Susanawati, Dr., S.P., M.P. | NIDN0504056401, NIDN0521027401
Item Type:	Thesis (S1)
Divisions:	Fakultas Pertanian > S1 Agribisnis
Depositing User:	Unnamed user with email robi@umy.ac.id
Date Deposited:	08 Nov 2021 03:54
Last Modified:	08 Nov 2021 03:54
URI:	https://etd.umy.ac.id/id/eprint/6917

Actions (login required)

View Item