RADEN FATCHUL HILAL (2008) SWOT ANALISIS DAN STUDI KELAYAKAN BISNIS (STUDI KASUS PENDIRIAN JUSANA HOTEL DI WILAYAH KULONPROGO). S2 thesis, Universitas Muhammadiyah Yogyakarta.

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Official URL: http://repository.umy.ac.id/handle/123456789/10914

Abstract

The main purposes of this thesis were 1) determining the steps SWOT analysis to reaction the opportunity in establishing Jusana Hotel, 2) determining the feasibility of the establishment of Jusana Hotel in Kulonprogo in terms of the marketing aspect, 3) determining the feasibility of the establishment of Jusana Hotel in Kulonprogo in terms of the financial aspect. This study was a study on feasibility, which used feasibility study development by Zamil Zubir. The result of this study showed that the main steps to get an opportunity in establishing Jusana Hotel was SWOT analysis, which created the main strategy, i.e. excellent human resources and weak human resources. Feasibility in the marketing aspect was viewed from STP (Segmenting, targeting and Positioning,) showing a very good result, as there werent many competitors in similar services. Feasibility in the financial aspect was viewed from NPV value Jusana Hotel has investment value, so this projection was feasible. The IRR (Internal Rate of Retrun) was 41%, aboverate of return. So it is concluded that its financially beneficial. Lastly Payback period (PP) was examined. The return of investment was in 5 years and 5.6 months, meaning Jusana Hotel had a relatively short return of capital with accumulation and achievement.

Dosen Pembimbing: UNSPECIFIED | UNSPECIFIED
Item Type: Thesis (S2)
Uncontrolled Keywords: SWOT ANALYSIS; FEASIBILITY STUDY; MARKETING ASPECT; FINANCIAL ASPECT
Divisions: Pasca Sarjana > S2 Manajemen
Depositing User: Unnamed user with email perpustakaan13
Date Deposited: 22 Oct 2025 02:53
Last Modified: 22 Oct 2025 02:53
URI: https://etd.umy.ac.id/id/eprint/77519

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