DWI HARMANTO (2006) PENGARUH EKSTERNAL DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN HONDA JAZZ DI DAERAH ISTIMEWA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Tujuan penelitian ini adalah menganalisis variabel - variabel faktor eksternal yang mempengaruhi keputusan pembelian oleh konsumen pada Honda Jazz di Daerah Istimewa Yogyakarta, serta mencari variabel yang paling dominan yang mempengaruhi dalam keputusan pembelian.

Dosen Pembimbing: Dra. Hasnah Rimiyati, M.Si. | NIDN0515106202
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 25 Jul 2022 02:01
Last Modified: 25 Jul 2022 02:01
URI: https://etd.umy.ac.id/id/eprint/9392

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