Thesis

DINDA AJENG PARTIWI (2022) PENGARUH CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI PADA WANITA PENGGUNA PRODUK KOSMETIK WARDAH) THE EFFECT OF CELEBRITY ENDORSER AND BRAND IMAGE ON THE PURCHASE DECISION OF WARDAH COSMETICS (STUDY ON WOMEN USING WARDAH COSMETICS PRODUCTS). S1 thesis, Universitas Muhammadiyah Yogyakarta.