Thesis

Dinda Ajeng Prastika (2021) PENGARUH COUNTRY OF ORIGIN, ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER TERHADAP BRAND IMAGE DAN NIAT BELI (STUDI MEREK SKIN CARE ASAL KOREA SELATAN : LANEIGE DI YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.